How to increase Web Site traffic
Unless you are actively
promoting your site through traditional mediums like magazines, radio and
TV, the majority of traffic to your site will originate from one of the
major search engines with estimates ranging from 67% to 90%. Increasing
Web Site traffic requires knowledge in two areas:
Search Engine Optimization
- this is defined as the skillful
manipulation of the location and frequency of keywords within your web
Engine Submission -
the knowledge of which search engines to submit to and how.
Individual keywords are usually too competitive to rank well with
unless they are very unique to your business. Instead develop 2
or 3 word phrases that precisely describe your business. If your
business is generally local include the city or state as one of your
Develop Unique and
Appropriate Keyword PHRASES
Location and Frequency of your keywords
are critical. Keywords should appear
in your page title as well as high up in the page text.
Location of keyword placement is critical. Other important
places that your keywords should appear are the meta description, meta
keywords, alt tags, headers and link addresses.
to insure an accurate page description and to use variations of
keywords that were not used in the page text. Repeat your most
important keyword phrases in both the description and keyword Meta
tags but be aware of over doing it as this could be construed as
spamming and result in not being listed at all.
Use Meta tags
to some search engines
preventing them from traveling further into your site. The search engines that are
not frame compatible are Alta Vista, Excite, HotBot, and WebCrawler. The search
engines that do not support image maps are Excite, HotBot, Lycos, and WebCrawler.
Frames and image maps may make your links invisible
. Consider trading links with associates or
complimentary sites or going with a service like LinkExchange. This is
known as Link Popularity and the more links from other
web pages to your site the higher it will rank on several search
engines, particularly Google.
Increase the number of links to your page
. InfoSeek and some other major search engines will
schedule re-crawls on pages based on how often the pages change. This is also likely to
result in a higher rank in search results. At least change the
page enough so that your file date is new.
Update your pages frequently
for webmasters the following services are the
most important to be listed in as they can potentially generate so
much traffic. AOL Search, AltaVista,
Ask Jeeves, Direct Hit, Excite, FAST Search, Google, HotBot,
Inktomi, LookSmart, Lycos, MSN Search, Netscape Search, Northern
Light, Open Directory, RealNames, Yahoo.
Who are the Major
Search Engines -
to the major search engines listed above. I suggest not trusting the
all important submission process to the automated services for the major search engines
but use them to cover the hundreds of lesser search engines if you wish to have total
after every major update to the site or at least every six
that each Search Engine has its own set of rules for determining
relevancy and ranking.
It is becoming more and more common for search
engines to require or at least give preference to those who are
willing to pay. Approaches include Paid
Submission, where you
pay to be listed; Paid Inclusion, where you pay to be more deeply
listed and Paid Placement, where you are essentially
than non paying submissions. Some of the search engines that are
leading the way on this approach are AltaVista, GoTo, LookSmart and
Buy Your Way In -
by visiting http://searchenginewatch.com
for more detailed information.
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