Are you contemplating a long needed redesign of your web site?  Here is a quick test to see if your web site is providing your customers with the information they need to do business.

Points Customers Need Satisfied To Do Business:

Reliability - Does your web site give the appearance that you are a reliable company?  Reliability implies accountability.  Who is accountable?  Is there contact information beyond what's needed for sales.  Displaying phone numbers and addresses assures that you are not hiding from the public.  Including customer testimonials can indirectly imply reliability.  Have you invested enough energy and resources into your web site to give the impression that you will be around awhile?

Responsiveness - Is your web site being helpful and providing prompt service?  Having clear and redundant navigational schemes can help your site respond to the needs of your customers.  Interactivity and dynamically created pages can provide a custom response to your customer's requests and actions.  Behind the web site you need personnel that will respond promptly to all emails and phone calls.

Assurance - Does your web site answer the questions your customers have with clarity and focus?  Is there evidence of experience and longevity of the company?  Are you providing enough product or service information to assure the customer that you are the right company.  Are you providing Privacy Statements, Refund Policy and clear and simple Terms and Conditions?

Empathy - Is your web site empathetic to your customers problems.  Is there Product and Customer Support information available?  Does your content show you care for your customers?  Can your customers feel empathy towards your company?  Has your site become overly professional projecting a cold corporate image or does it show that it is made up of real and caring people?

Tangibles - "Where's the beef?"  Customers want something tangible from your web site.  Content with real meaning, answers to specific problems, the exact product they have been looking for.  

Web sites constructed with these 5 points in mind have a much greater chance of closing the deal.  Contact us as we would like to help you Make YOUR Online Business Work!Web Design .